The legacy
A book that has never bought an advertisement.
Seventy years, twenty-six Tamil printings, fifteen English editions, seven languages — and every one of those sales made by a reader recommending it to somebody else.
Ce passage n'est disponible qu'en anglais pour le moment. Une édition traduite est en préparation.
There are two ways a body of work survives its author. One is institutional — a school, a chair, a foundation. The other is simpler and much harder to arrange: the work keeps being useful, so people keep handing it on.
Science of Fortune has survived the second way. It has never been advertised. It has no marketing department behind it, and it never had one. Its twenty-six Tamil printings and fifteen English editions were bought by readers who heard about it from other readers.
Sri V. S. Guruswamy, son and disciple, has practised the profession for more than two decades and has kept his father's method intact rather than modernising it. His English translation of Adhista Vingyanam in 2003 fulfilled a stated wish of his father's — that the work should reach readers outside Tamil — and the Telugu, Hindi, Chinese, Spanish and French editions followed from the same intention.
The digital editions complete it. A book written in 1954 by a man who could reach only the readers a printing press could serve is now available in seven languages to almost anywhere with a connection. That is the whole ambition, and it is a modest one: to leave the argument where people can check it.
L'héritage
Soixante-dix ans, et jamais une publicité achetée.
- 1925
A birth on the 31st of May
Sethuraman is born in Tamil Nadu and educated at Tiruchirapalli. The date — a 31, reducing to 4 — will later be read by his own system as the number of the reformer.
- 1940s
The Defence Services, and an observation
He joins the Indian defence services under the British crown during the Second World War and rises quickly. Analysing the lives of hundreds of soldiers in his unit — their victories, their defeats, their deaths — he finds a pattern corresponding to their dates of birth and names.
- 1946
Sir M. Visvesvaraya is persuaded
On the 3rd of September, India's most celebrated engineer records that Pandit Sethuraman has shown him a fifth facet of mathematics. The endorsement travels further than any advertisement could have.
- 1954
Adhista Vingyanam
He resigns his post, forgoing rank and salary, and publishes the Tamil original. It is never advertised or promoted. Readers who were helped by it tell other readers, and the demand grows in leaps.
- 1997
The thirteenth edition, and a passing
After bringing out the thirteenth Tamil edition at the height of his reputation, Pandit Sethuraman dies. The practice does not.
- 2003
Science of Fortune, in English
V. S. Guruswamy — son, disciple and by now a numerologist of standing in his own right — translates the work, adds chapters and illustrations, and brings out the English edition. Telugu, Hindi and Chinese follow.
- 2013
Twenty-six printings
The Tamil original passes its twenty-sixth reprint. The English edition is in its tenth.
- Today
My Fortune, and the digital editions
The eBook editions place both works in seven languages within reach of readers in almost every country — the global readership Panditji wrote for but could not reach in his lifetime.
Consultation
En personne, sur rendez-vous, et nulle part ailleurs.
Panditji recevait en face à face dès sa première année d'exercice, et son fils n'a jamais changé cette règle. Il n'y a ni représentants ni succursales : la mise en relation de la chiromancie, de l'astrologie et des nombres ne peut se faire qu'avec le client dans la pièce.
V. S. Guruswamy · "Sri Gayatri", No. 14, Srinivasan Street, Mandaveli, Chennai — 600 028, Tamil Nadu, India